Strategic Plans

Every strategic plan is different, but they all have the following components. The following list describes the pieces of a strategic plan in the order that they are typically developed.

  • Mission statement. This statement is an overarching expression of your purpose and aspiration. It states what goals you want to accomplish and how the organization seeks to accomplish them. The statement is a declaration of why you exist as an organization or partnership.
  • Vision statement. This short, concise statement answers the question of what your organization or partnership will look like in 5 or more years.
  • Guiding principles. These statements are enduring, passionate, and distinctive core beliefs. These never change and are part of your strategic foundation. The guiding principles should represent the diversity of the group.
  • SWOT Analysis. A SWOT is a summarized view of your current position, specifically your strengths, weaknesses, opportunities, and threats. Conducting a needs assessment is another way to address needs and gaps between current conditions and desired conditions.
  • Value proposition. This is a clear statement that includes what you are best at compared to other individual organizations or partnerships by
  • explaining how your organization or partnership solves problems or improves its situation;
  • delivering specific benefits; and
  • telling your partnership’s unique story
  • Long-term objectives. These long-term strategic focus areas cover a 2- or 3-year time span. They answer the question of what you must focus on to achieve your vision.
  • Strategies. These are the general methods you use to reach your vision.
  • Short-term goals, priorities, or initiatives. These items convert the strategic objectives into specific performance goals that fall within the 1-year to 18-month time span. They state what, when, and who, and are measurable.
  • Logic model. An organized diagram that indicates the planning, implementation, and evaluation of a program.
  • Action items or plans. These specific statements explain how a goal will be accomplished. They are generally executed by teams or individuals within 1 to 2 years.
  • Scorecard. You use a scorecard to report data from your key performance indicators and track your performance against monthly targets.
  • Financial assessment. Based on historical record and future projections, this assessment helps plan and predict the future, allowing you to gain much better control over your organization or partnership’s financial performance.