Module 2: Promoting Your Consumer Education Website

Once you build your child care consumer education website, your target audience needs to know about it so that they may use the key information and resources it provides. Using website promotion strategies is essential to increasing your website’s visibility and reaching your target audience.

This module aims to help you build your understanding of key website promotion strategies. This understanding will help you communicate more effectively with your website development, content management, and communications teams to ensure they can provide the support you need to increase the visibility of your consumer education website. Applying these strategies can help your audience better find your website, remember your website, and connect with your website.

View the interactive version of Module 2: Promoting Your Consumer Education Website. For additional information see the Consumer Education Website Online Module Series and Featured Consumer Education Resources.