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Guide for Measuring Web Traffic and Engagement

This guide introduces digital analytics to lay audiences with limited experience in digital strategy, including Child Care and Development Fund Administrators and other child care professionals who have a stake in ensuring their consumer education website effectively serves their constituency. The guidance enables states and territories to convey the importance of digital analytics to information technology (IT) teams and web or digital marketing vendors, and it includes approaches that experts from those types of teams can implement.

Publication Date: 
July 10, 2019
Resource Type: 
Resource Guide
Archive Status: