Communicating About Stabilization Grants
For child care stabilization grant funds to stabilize the child care sector, eligible child care providers need to learn about, apply for, and access these critical funds. Thus, effective and timely communication is essential. These resources were designed to help states, territories, and Tribes develop effective, coordinated communication strategies and concise messages. These strategies and messages can help increase awareness and visibility of the child care stabilization grant program with child care providers, stakeholders, and partners.
Developing a Communications Plan
The following resources focus on key topics for developing communications plans, including public awareness campaigns, web analytics, and consumer education websites.
Effective Communications Planning: Key Concepts to Get You Started
This tip sheet introduces five key concepts that will help you use the resources in these communication toolkits effectively and efficiently.
Child Care Stabilization Grants Best Practice Brief: Using a Public Awareness Campaign
This brief breaks down the key elements of a public awareness campaign. And how you apply it to your child care stabilization grant communications efforts.
Using Web Analytics to Strengthen Your Child Care Stabilization Grant Outreach
This tip sheet will help you build a basic understanding of web analytics and help you assess how well your communication and promotion efforts are working.
This tip sheet is for Lead Agencies leverage their child care consumer education websites to share critical information with providers and key stakeholders.
Templates and Tools
The following are communication templates and tools focusing on reaching providers, collaborating with partners, building messages, and using social media.
Tip Sheet: Reaching all Eligible Providers
Tip sheet on how to leverage partnerships to extend the reach of your public awareness campaign for the child care stabilization grants.
Partner Identification Tool and Collaboration Checklist
This tool helps to identify partners who can promote the child care stabilization grants.
Building Messages for Key Audiences
This tool will help you develop tailored messages about the child care stabilization grant for each segment of your target audience.
Creating Social Media Posts to Promote Your Child Care Stabilization Grant Program
This guide provides basic instructions on how to post social media content on Facebook and Twitter.
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